Marketing is key to getting your name out there and to grow your firm. However, you do not need a marketing genius to get clients in your door. Our technology-driven age has made it easier (and cheaper) than ever to promote your law practice like Don Draper. A good marketing strategy for your firm can be implanted quickly, affordably, and with little stress. The following are some helpful tips to consider when designing your marketing plan.
Build a Brand
Branding and marketing is the first step to increase your firm’s business and professionalism. Effective branding and marketing takes planning, time, and a clear vision. You know best what your firm’s brand is and the clients you want. Brand yourself. Good branding starts with you differentiating yourself from your competitors. Focus on what services or personal style are unique to you and your firm.
Once you know what sets you apart, represent it in your logo. Logos add professionalism and consistency to your firm’s website and marketing materials. Create a professional logo on the cheap from a variety of websites like UpWork.com and 99Designs.com.
Put your logo out there. Coffee cups, beer cozies, hats, banners, business cards, blog posts, print and web ads. Every part of your marketing plan will work around your brand. Reinforce a consistent message to make your brand memorable and successful. Therefore, clients will soon recognize and associate your firm with that message over other firms.
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